NTUC FairPrice's chief executive, Mr Tan Kian Chew, and his deputy, Mr Seah Kian Peng, took the lead in giving their gift of life yesterday in the supermarket's first blood donation drive at its headquarters along Upper Thomson Road.

Some 80 staff members joined in the one-day drive that lasted three hours.

It was organised to meet the drop in blood donations during the festive season.

"We are always raising funds and money for charity and I think it's easier than getting people to donate blood," said Mr Tan.

"Blood donation is something that people do out of sincerity. It is not just paying lip service," he added.

FairPrice intends to make the blood donation drive an annual event. - Tan Hui Leng